Reconnecting us to nature

Meat that is better for your health and the planet

We think that eating meat shouldn’t cost
the earth.

The Ethical Butcher is changing how animals and humans coexist in the food chain and how we view our place in nature. Our farmers honour natural systems and farm in ways that increase bio-diversity and regenerate the land, having a positive impact on the British countryside. Many of our farmers have measured a net loss of carbon as a result of the methods they employ improving soil health and combat climate change. We believe all farming should be like this, so a proportion of our profits will be channelled into training more farmers in regenerative techniques. Eating meat doesn’t cost the earth, join the craft meat revolution.


Our poultry is traditionally farmed, hand-fed and kept in small flocks so that they are truly free to forage for food and roam. 

Our birds have something else rather special about them – their unique diet includes over 10 varieties of fresh herbs.


All of our lamb and mutton is always 100% grass fed with no supplemental feed, no hormones and no antibiotics. The animals are sourced from farms who share our values and offer the highest levels of animal welfare repairing the land and using the animals to manage pasture locking carbon into the earth.


Our beef is always 100% grass fed with no hormones or antibiotics. Our farmers keep rare breeds suited to the land they look after and the animals live on average a year longer than factory fed counterparts. Many farmers we source from are Pasture for Life certified and are using regenerative agricultural methods. This is beef as it used to be and should be.


Yes, that's right, our pork is grass fed. Our pork is kept in a silvopasture scheme and is rotational grazing an ancient organic apple orchard to help manage the soil fertility and clear brambles and other invasive plants. The pigs live a natural life under the trees and eat pasture, brambles and of course windfallen apples.


Goats are the other grazing animals and we only source goat that has never been fed grains, simply a natural diet grazed from the land. The goat we source is kept with the highest possible welfare standards and often performs a vital and management role where it lives. Goat is underused in the UK but if you like lamb give it a try.


By other we mean wild game and by wild game we mean actually wild game. Much of the UK's game is 'semi-farmed' meaning it is kept in intensive farming systems until release. Ours isn't, it has lived in its natural environment eating a species appropriate diet.

Meet Our Farmers

We make our farmers our partners, support them, and provide them with Holistic Management training which will safeguard their future as the demand for ethical meat increases.Pasture fed animals are healthier, happier and their meat is better for us.

Learn More

News and Articles

The Ethics of transport and packaging laid bare
The Ethics of transport and packaging laid bare
We strive to be as ethical as we can be for all aspects of our business and we open ourselves to scrutiny as we seek to constantly re-evaluate and improve. This article examines our non-meat suppliers for our transport and packaging.
Read More
What is regenerative agriculture?
What is regenerative agriculture?
If you wondered how keeping animals properly can help to repair our damaged environment read on for a brief explanation.
Read More
BBQ is for life, not just in the summer.
BBQ is for life, not just in the summer.
Cooking outdoors over fire is a pleasure and barbecued food tastes so good because smoke and char adds something special to the overall flavour. Read on to see why we think BBQing should be a year round activity and not limited to summers.
Read More