What is Regenuary?
As consumers, we should be making better-informed choices about the food we buy and the effect it has on the environment.
Throughout January and 2024 we will be looking at the impact of food service, both from a consumer and producer's points of view.
We will be encouraging you to help spread the regenerative word by being a Regenuary Ambassador. By becoming an ambassador, you can play a crucial role in raising awareness about regenerative living and inspiring others to join this important cause.
We want to change the conversation around food and the environment and we encourage you to engage in open and constructive discussions.
How To Take Part
Join The Movement
Getting involved in Regenuary is as simple as following the steps below.
● Source as much of your food as possible from regenerative producers, from meat and fish to dairy, grains, nuts, seeds, legumes and vegetables
● Buy from British suppliers and do what you can to minimise the impact of transportation
● Where regenerative produce isn’t an option, look for produce marked as organic and biodynamic
● Buy direct from small producers wherever possible, including at farm shops and farmers markets
● Ask questions, do research, get involved in discussions and share your own ideas on food and the environment
● Share your experiences on social media using the hashtag #Regenuary
Understanding Regenerative Agriculture
What is Regenerative Agriculture?
Put simply, regenerative agriculture is a term that describes farming principles and practices that can reverse the damage done to the environment by the industrial food system. The principles of regenerative agriculture take in everything from soil health and the carbon cycleto biodiversity, land management, animal welfare and more, and draw from decades of scientific and applied research by the global communities of organic farming, agroecology, holistic management and agroforestry.
How can regenerative agriculture help the environment?
Food-producing farms that practice regenerative principles can help reduce the effects of humans on the environment by rebuilding soil and improving soil health, restoring biodiversity, improving the water cycle and enhancing local ecosystems through added complexity and greater natural resilience.
How can regenerative agriculture help reduce carbon emissions?
A monocultural, industrial farming of any type system steadily reduces soil health, resulting in a cycle of increasing reliance on artificial fertilisers that are often derived from fossil fuels. Healthy soil that’s supported naturally by grazing animals, however, actually has a positive effect. From meat and dairy farms to those producing vegetables and grains, the processes involved in regenerative agriculture can help capture huge amounts of carbon and above-ground biomass, reducing greenhouse gas emissions and reversing current global trends of atmospheric accumulation.
How can regenerative agriculture help farmers?
Any food that’s produced cheaply has a cost higher up the food chain, but regenerative agriculture offers benefits to farmers including increased yields, resilience to climate instability, and higher health and vitality for farmers, and helps reverse the negative effects of the industrial food system on farming communities.
How can regenerative agriculture improve animal welfare?
Within a regenerative system animals are eating a species appropriate diet and are encouraged to interact with the environment in a way that is natural to them. This means for example pigs will be rooting and turning over soil, poultry will be scratching at the land and cattle selectively grazing in a natural environment that enriches their experience compared to industrial farming.
Who can take part in Regenuary?
Regenuary is an inclusive campaign meant for consumers across a range of diets. While Regenuary aims to clarify misleading conceptions around meat production and its effect on the environment, you can still take part as a pescatarian, vegetarian or vegan using the same principles of buying from regenerative producers and getting involved in discussions around food and agriculture.
How did Regenuary start?
Regenuary began as a response to Veganuary in 2019. Our co-founder Glen Burrows, who was a vegetarian for 25 years before starting The Ethical Butcher, was frustrated with misleading messaging around veganism and its effect on the environment, and its co-opting by supermarkets and multinational corporations. He began Regenuary as a campaign on social media, whose impressions quickly grew into the millions. Today, Regenuary is a campaign that sees participation from millions of consumers and industry advocates.
What's the focus for 2023?
For this upcoming campaign we will be looking at how food service can reduce impact from the obvious markers of simple ingredient sourcing through to waste and packaging reduction and even energy consumption. We will also be helping the consumer to navigate menus and ask the right questions of the establishments
The Regenetarians.
Our Regenuary advocates are people in and around the food and farming industries who are as passionate about changing the conversation and improving the food system as we are. They range from farmers and food producers to academics and writers. Read a little more about them below.
John Cherry
Regenerative Farmer
Weston Park Farms
The Groundswell event provides a forum for farmers and anyone interested in food production or the environment to learn about the theory and practical applications of Conservation Agriculture or regenerative systems, including no-till, cover crops and re-introducing livestock into the arable rotation, with a view to improving soil health.
groundswellag.comJoanna Blythman
Writer
Guild of Food Writers Food Writer of the Year 2018
Regenuary makes total sense to me. Whatever food you buy, whether from animal or plants, be a Regenetarian. Focus on HOW your food has been farmed or grown and give your business to local, progressive producers, and the small retailers who distribute their products. We need to move away from the stale plants v animals debate, and realise that ALL types of foods can be produced in a progressive or regressive way
http://www.joannablythmanwriting.com/James Guernsey
Owner
Packington Estate
Regenerative agriculture needs to become a mindful model of continuous improvement, rather than a reductionist box ticking approach. If you’re not improving your weak spots, then you’re not regenerative anymore.
Packington Estate - parkland venisonHelen Browning OBE
Chief Executive of the Soil Association
"The Chemistry is not working... I think finally farms in some of these depleted arable areas are realising that their soil has run out of steam, the chemistry is not working for them. It's getting more and more expensive to plow ... so I think getting animals back into help regenerate that land is vital... and it's starting to happen."
Helen's farmTim Mead
Owner
Yeo Valley
Regenerating soil carbon stocks by removing carbon from the atmosphere where it is warming the planet will change the direction the world is currently heading, but most importantly by providing natural healthy food that nurtures both people and the planet will result in healthier people and greater biodiversity and bio-abundance something that we all desire.
www.yeovalley.co.ukLaura Jackson
Broadcaster / Businesswoman
Glassette / Hoste London
I don't eat a lot of meat, but when I do I want to know that it's come from farms that treat both their animals and the planet with respect. That's why the #regenuary movement is important to me. As a treat I will sometimes buy a whole chicken and make numerous meals from it, right down to making stock from the bones so that nothing goes to waste.
glassette.com/Adam Gray
Chef
London
Regenerative agriculture simply means, recovering and tending to the needs of the land that our livestock and poultry need to grow and survive. As a chef, it is paramount that I know where and how my food is produced. It is very simple, the quality of the ingredients you use, impact the quality and flavour of the dish or meal you produce and the nutrients that it provides.
Adam's websiteLana Joe Salant
Founder
EOM-Ethical Omnivore Movement
Regenerative agriculture to me means the best of all worlds. Agriculture that mimics and works in harmony with natural to give us the most nutrient dense food on the planet. Whatever your chosen diet, it should be local, seasonal and regenerative to the best of your abilities. Only then can we heal the people, the animals and our bountiful, beautiful planet that we are all so lucky to share. Regenerative agriculture is quite literally our only path forward and we need all hands on deck at this crucial time in history
www.ethicalomnivore.orgTracy Worcester
Director
Farms Not Factories
Regenerative means farming without chemicals and excess livestock effluent and/or fertiliser, so the soil is healthy to generate a healthy ecosystem and so serve present and future generations survival on this fragile planet. In my opinion the definition should include local. Forbidden Fruit & Veg, grow chemical free fruit and vegetables in a walled garden to sell to the local community and eat in our own grower community. We, Farms not Factories, make short videos for social media to show people how important it is to only buy pork from a high welfare farm. By keeping the smallholder live in people’s food choices we hope to help more farmers survive without having to go into debt to compete with economies of scale by getting vast, cruel and unsustainable i.e. becoming a factory farm.
farmsnotfactories.orgDouglas McMaster
Owner / Head Chef
Silo London
Silo is a restaurant conceived from a desire to innovate the food industry whilst demonstrating respect: respect for the environment, respect for the way our food is generated and respect for the nourishment given to our bodies. This means we create everything from its whole form, cutting out food miles and over-processing, whilst preserving nutrients and the integrity of the ingredients in the process.
Silo LondonTom Parker Bowles
Writer & Food critic
If intensive farming is the disease, then regenerative agriculture is the cure. And this is what The Ethical Butcher’s Regenuary is all about. Buying from farmers and food producers who who care not just about the present, but the future too.
Connect on twitterDominie Fearn
Founding Director
The Wild Hare Group
We have gone past the time to be sustainable and now have to be regenerative. To me it’s a holistic system of nature working together to give us the best possible outcomes. Therefore with the integration of livestock to help nourish our soils and maintain living root systems all year round we are creating rich healthy soils which seal in carbon from the atmosphere, and help us work towards a better future for our children and children’s children ….
http://www.thewildharegroup.co.uk/Jane Oglesby
Regenerative farmer
Janes Farm
As the planet's natural equilibrium is unbalanced by humans trying to fix farming induced problems with man-made solutions, here on Jane's farm we continually ask ourselves what Nature can offer to help mitigate this and what we can do to aid her in that process. This means letting the animals and nature work in harmony to produce nutrient dense animal protein. It's a slow process; patience is our friend and the planet's healer. This is what regenerative farming means to me and why I'm supporting the Regenuary movement.
Jane's FarmJack Mayhew
Co-Founder
Ember Snacks
To farm regeneratively means actively working to restore our battered ecosystems rather than continually destroy them as we have been doing for generations
https://embersnacks.com/Lucie and Jules
Owners
Ham Street Wines
Regenerative agriculture requires us have a careful, attentive approach to improve the health of our soils, vines and the wider biodiversity in and around the vineyard. It means the reduction or elimination of chemical inputs replaced by a more biological approach. It's tremendously exciting as, if we can get it right, we will produce better wines with a lower impact on the planet. A win win!
hamstreetwines.co.ukSeth Itzkan
Director
Soil 4 Climate
Managing livestock holistically is the number one way to restore soil and sequester carbon on 1/3rd of the landed surface of the planet that is naturally a perennial grassland or savanna ecosystem.
www.soil4climate.orgDave Kemp
Founder / CEO
Ethically Raised
Regenerative agriculture to me means a new age of farming and a true sign of hope. Taking aspects from how we used to farm in harmony with nature before industrialisation and using new aspects of farming with No-Till drills and soil carbon calculators.
Ethically Raised dog foodTim Rees
Author / Nutritionist
https://tim-rees.com/
Any nutritionist worth their salt, should know regenerative farming is the best provider of animal and plant nutrients and the only way forward
Read about why the WHO is anti meatWill
Co Founder
Two Fields Zakros
Regeneration is about working with the land. Understanding natural principles and using that knowledge to rebuild land, soil and ecosystems. Ultimately reversing the damage done by industrial farming. It’s a journey towards farming in harmony with nature and actively healing the land under our stewardship.
www.twofieldszakros.comAbi Aspen Glencross
Head of Grains
Duchess Grains
For Oscar, Max and I, regenerative means leaving the land in an incrementally less shit (rubbish) state than we found it. Practicing farming techniques that can help us to work that bit more with nature, and making products that empower that and are good for people. Heritage grains grow taller, shade out weeds and require no chemicals. The rapeseed has been working on harmony with our grazing sheep to drastically reduce inputs. It's a journey and we are getting there.
www.duchessoil.co.ukPolly Bladwin
Owner
Jolly Trolley Regenerative Food Truck
January is traditionally a time to put our best foot forward for the coming year. New goals and aspiration for healthier habits. For me this means for the planet as well as for my mental and emotional health. It’s also the time of year we are subjected to all sorts of huge claims from new products and food brands. its a time we are vulnerable to green washing and plant based washing as it is the time we will read any headline that something is better for us and grab hold of it with all our hearts hoping it will change our life and health. . This is why reganuary is so important. It’s about getting real with ourselves about what is truly healthy for us and for our planet. I get super emotional when I think about what regenerative agriculture and my own brand of regenerative wellness has done for me. Any movement that highlights the need for informed choice, traceable history and biodiversity of soil and gut is a life saver and now more so than ever. After two years of undiagnosed life threatening sickness, I was told in 2016, that I had no gut wall what so ever due to post viral fatigue from a spider bite infection. I was told I would just have to learn to live with the consequences life would not improve, nothing could be done to rebuild and regenerate my gut wall which is the greatest organ in our body and is responsible for our emotional health and immune system. But chemical free regenerative agriculture and livening a 90 % plant based diet with daily doses of good quality low antibiotic, closed heard, bone broth. Quite literally saved my life. So when you ask. What regenuary means to me and why I think it so important … it means the world, quite literally, it means life of people and plant.
jollyallotment.co.ukSimon Herring
Regenerative Farmer
Founder Pipers Crisps
We can all make a difference to the World everyday with the food choices we make. Regenerative Farming to me, means working in partnership with nature, having respect for our environment and understanding the delicate balance we have to try to work towards. Our Lincoln Red cattle spend all year outside, grazing nothing but grass and hay that has had no fertilisers or sprays, just sunlight, rain and great soil. And of course the poo and wee.
http://herringfarm.co.uk/Clare Finney
Food Writer / Journalist
It’s not the cow, it’s how’, Patrick Holden - organic dairy farmer and founder Sustainable Food Trust - is fond of saying. He is right of course - but I would take his argument one step further and say that ‘how’ applies to plants as much as it does animals; that being vegan means relatively little, environmentally speaking, if you are not paying attention to where and how your plant-based food is grown. Reganuary is often presented as a reaction to Veganuary; yet far from contradicting the vegan movement, Reganuary can and should actively compliment it: reminding everyone that regenerative farming principles apply as much to fruit, grains and vegetables as they do livestock. If we are to create a sustainable food system, we need to support those farmers who are moving away from the monocultures and chemicals that are stripping our soils of nutrients and carbon, and toward organic farming, mixed farming and agroforestry. Likewise, the responsible and ethical consumption of meat and dairy can and should co-exist alongside veganism as part of a sustainable food culture, working as it does to support healthy pasture, biodiversity and the retention of soil carbon. What this urgent crisis for our land, our atmosphere and ultimately our health demands is unity and a holistic approach.
InstagramJohnny Wake
Regenerative Farmer
Courteenhall
Regenerative agriculture is a win-win. Soil is made more sustainable, carbon is recycled, farms become more profitable, the food often tastes better, and the consumer is more satisfied. It’s not easy, but it’s a virtuous circle that has to be the way forward. At Courteenhall, our focus is leaving a legacy to be proud of. That’s why we have invested in regenerative farming and why we back Regenuary.
www.courteenhall.co.uk/Corrina Pyke
Marketing & Partnerships
Sustainable Wine Solutions
"Sustainable Wine Solutions is proud to be on the frontline of innovation in wine distribution and packaging. We were one of the first to promote quality wines from independent winemakers in alternative formats and to champion wine on tap. Since those days in the early 2000s we have consistently looked for ways to reduce our carbon footprint and to change the behaviour of our customers to a reuse circular economy model. Our roots in retail proved extremely useful as we made our transition into wholesale, providing sustainable solutions to on and off trade venues around the country. As a wine merchant in the 21st century, we aim to pave the way for a new more sustainable and efficient supply chain.-None of us can make the necessary changes alone; together, working collaboratively, we can make a big impact. We have to do what we can and we have to do it now."
Sustainable WinesRegenerative Produce - What to look for
Our guide to low impact and regenerative produce. In this section, we consider what it means to be low or positive impact. Click through on each product category for a directory of brands working towards this.
Meats
Grazing animals are 100% pasture fed and are ruminants treated as part of an ecosystem. Poultry and pork are fed a natural diet and have a benefit to soil ecology. No soy is used in the animal feed and each farmer strives to improve and increase biodiversity on their land. Through careful regenerative methods, new soil is formed and carbon is sequestered.
Seafood and fish
Farmed or fresh seafood and Minimal foreign or introduced external inputs in the form of feed, fertilisers, antibiotics, etc. Production methods to minimise deleterious outputs and waste products, without inhibiting the ability of cohabitating wildlife to thrive. These suppliers contribute to the environment positively through habitat creation and/or water filtration.
Dairy produce
Cow, goat and sheep milks, cheeses, butters and yoghurts from grazing animals that are 100% pasture fed. They are ruminants treated as part of an ecosystem and no soy is used in the animal feed. Each farmer strives to improve and increase biodiversity on their land and new soil is formed while carbon is sequestered.
Grains, seeds and pulses
Regeneratively produced crops are grown and harvested minimising soil disturbance and the use of chemical inputs. Aiming to maximise biodiversity, both of animals and plants, the farmers keep the soil covered with crops for as long as possible. They are adapting to the local environment instead of trying to change nature.
Vegetables and fruits
The farmers employ methods to stimulate plant growth while increasing soil carbon deposits and fertility. In turn, insect and plant biodiversity is increased and so is soil carbon sequestration via well-managed practices. Minimum to zero tilling as well as the use of cover crops, crop rotations, compost, and animal manures, restoring the plant/soil microbiome.
Oils and fats
Regeneratively produced crops, minimising soil disturbance and the minimal to no use of chemical inputs. By keeping the soil covered with crops as long as possible and introducing animals to the system to control weeds and pests, farmers are maximising biodiversity, both in animals and plants. They are using companion crops and planting to restore soil health and carbon.