The Ethical Butcher champions regenerative farming - a compassionate approach that mimics natural cycles and gives back more to the land than it takes. 

We prioritise sourcing beef and lamb from farms that adopt regenerative farming practices, including holistic land management and rotational grazing techniques. This type of land management encourages diverse plant growth, sequesters carbon, improves soil health, boosts biodiversity, and allows animals to live and roam naturally. Where necessary, we supplement with high-welfare, grass-fed native breed beef from farms and cooperatives transitioning towards regenerative agriculture to support them through this process.

This meat has a different flavour, often with a little less fat than conventionally reared animal but a more complex herbal flavour or even mildly nutty tone and is lacking the metallic edge that conventional meat can have.

All of the poultry and pork we sell is properly free range and outdoor reared.

The animals are kept in systems that actually benefit the land, restoring soil health and improving biodiversity.

We source our chicken from one farm in Leicestershire. The farm is Pasture for Life certified and rears truly free range, outdoor birds. 

The birds are reared to a minimum of 81 days, beyond the organic standard of 70 days, and spend a minimum of 70% of their life outdoors, earning themselves the title "Total Freedom" chickens. 

The chickens are free from antibiotics and are grown slowly and traditionally, with an emphasis on pasture feeding and movement. The breed is a hubbard, considered to be the superior breed for free range birds, with longer legs allowing them to roam further, foraging on pasture rich with wildflowers, clover, grubs and worms making for a deeper, more succulent meat, with stronger more nutrient dense bones. They are fed a sustainably sourced supplemental feed of low protein, natural cereals to aid their development.