We source our chicken from one farm in Leicestershire. The farm is Pasture for Life certified and rears truly free range, outdoor birds.
The Ethical Butcher Regenerative Standard
Better Meat Starts With Better Farming
At The Ethical Butcher, regenerative farming sits at the heart of everything we do.
We believe great meat should do more than taste exceptional. It should come from farming systems that improve soil health, support biodiversity, prioritise animal welfare and leave the land in better condition for future generations.
That's why we've helped create The Standard for Regeneratively Farmed Meat.
It provides a clear framework for farmers, gives customers greater transparency and creates a practical route for farms to continually improve over time.
What Do We Mean By Regenerative Farming?
Regenerative farming is an approach to agriculture that works with natural systems rather than against them.
At its core is healthy soil. Healthy soils support healthy plants, healthy animals and healthier ecosystems. They store carbon, improve water retention, support biodiversity and help produce nutrient-dense food.
For us, regenerative farming is not a fixed destination. It's a commitment to continual improvement.
The Principles Behind The Standard
Our Standard is built around eight core principles:
1
Build Healthy Soils
Healthy soil is the foundation of productive, resilient farming.
2
Reduce Soil Disturbance
Minimising cultivation helps protect soil structure and the living organisms within it.
3
Reduce Artificial Inputs
Reducing reliance on synthetic fertilisers and pesticides supports healthier ecosystems.
4
Keep Soil Covered
Living roots and plant cover help protect soil from erosion and improve fertility.
5
Increase Biodiversity
More diverse farms create healthier and more resilient landscapes.
6
Integrate Livestock
Well-managed grazing animals play an important role in restoring soil health.
7
Prioritise Animal Welfare
Animals should be able to express natural behaviours within well-designed farming systems.
8
Support Rural Communities
Good farming should benefit both the environment and the people connected to it.
How The Standard Works
The Standard recognises that every farm starts from a different place.
Rather than creating a simple pass or fail system, farms progress through five levels:
Why We've Created It
As regenerative farming grows, so does the need for transparency.
Customers deserve confidence that regenerative claims are supported by real actions, measurable outcomes and independent review.
This Standard helps provide that confidence.
Download The Full Standard
Want to explore the full framework, scoring system, principles and verification process?
Complete the form below to receive a copy of The Standard for Regeneratively Farmed Meat.
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The Regenuary Blog
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Jera is a time of plenty, joy, celebration, beginnings, growth and the fruition of long-laid plans. This is the epitome of Regenuary: a time for transformation.
Sustainable or regenerative? The methods of a food's production dictate its impact, and that is where we need to focus our attention and efforts this Regenuary.
The movement of Veganuary compelled us to conceive of Regenuary but how are the two linked? Regenuary 2022 comes to life as an actionable campaign to live by.
