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A Responsible Investment
Our business model goes beyond sustainability, we are actively working with our suppliers to help them become regenerative and to support them throughout the process. It is possible to reverse the damage done by poor farming practices in the past and even to offset human induced climate change through carbon sequestration, taking Co2 out of the air and locking it into the land.
Why are we Seeking investment?
We launched our online platform in February 2020, just before the pandemic hit. Since launch, we’ve fulfilled well over 5,000 orders and we’re growing fast. So much so, that we’re seeking investment in order to better capitalise on this growth and expand our current operations.
The primary use of the funds will be to facilitate our move to a bigger purpose built unit with more fridge space and a larger packing area, offering more suitable loading and unloading bays. This will allow us to improve our operational efficiency, reducing costs and increasing capacity.We will look to build on our current team, bringing in new talent to focus on our sales and marketing strategy, administrative capabilities and to drive better financial management.
Our marketing strategy to date has relied heavily on organic interactions with customers. Raising funds allows us to inject capital into our marketing budget and improve on our already impressive reach.
Our business model is now proven and the team knows that now is the time to fuel our growth and become leading players driving change in the consumer shift towards responsible consumption..
Origins & Founders
Originally trained as a lawyer, has been in the meat industry for over 15 years. He worked hard and quickly started his own business supplying meat to some of London’s top restaurants. Having worked at London’s famous Smithfield Market and won multiple awards, including The Guild of Fine Food Top 50 Foods in Britain and Ireland, Farshad knows what he’s talking about when it comes to meat.
However, during this time Farshad realised that the industry needed to change significantly. People had become too disconnected from their food and the land it comes from. He knew that the industry needed to shift to keep up with changing consumer behaviour. Whilst getting the ideas together for a new direction in the industry Farshad met Glen and between them their passions and skill sets combined perfectly to form The Ethical Butcher.
Glen originally studied food science and human nutrition but followed a different career path of photography and film in the commercial world. Over a 20 year career Glen has worked with blue chip brands on global campaigns as well as holding the position of Director of Photography for Men's Fitness Magazine.
Glen ate a plant based diet for 25 years before becoming what he describes as a conscientious omnivore and has thrown himself into researching the subject from all angles, even acting as a nutrition coach to professional athletes with great success, he combines this passion for food, ethics, the environment and 30 years in the commercial sector to have an unparalleled authority for the imagery and messaging that dictates how the business communicates.
Both founders know that quality and sustainability are absolutely paramount if the meat industry is to flourish in the long term, however,it’s not just about positive impact production methods, it’s also about taste and Farshad's connections within hospitality have given him tremendous insight into the importance of terroir when it comes to meat. This is why The Ethical Butcher wants to kick-start a ‘craft beef’ revolution, to show the world that meat can taste incredible, be nutritious for us as humans and have a positive impact on the environment.
Eating meat shouldn't cost the earth.
We believe that as a society we have become far too disconnected from our food and the land it comes from. The revolution is coming.
At The Ethical Butcher we are changing how animals and humans coexist in the food chain and how we view our place in nature.
We are offering our loyal customers and supporters the opportunity to get involved, own a part of our future and help to change the way we see ourselves as force of change to help form a the future for our children to inherit.