Beef rump roast
Rump roast is cut from the same primal that your rump steaks come from. It works as well as a roast as it does as a steak, with bags of flavour and a good natural covering of fat to baste the joint in flavour and keep it moist as it roasts in the oven. A fantastic alternative to the more common rib and topside roasts, try this for your next roast lunch!
All of our beef is 100% grass-fed without exception. Most of our producers are PFLA certified and many of them are using Holistic Planned Grazing techniques to put more carbon into the ground than the farms release meaning a net loss for the atmosphere.
The farmers we select from keep rare breeds that are best suited to the land they are farming. These breeds are chosen for their hardiness meaning they can thrive on pasture and be outside in all but the very worst of weather.
All of our beef is slower grown to achieve a deeper richer flavour that is linked to the land and the variety of herbs, grasses and wildflowers that the animals eat. We recommend trying the same cuts from different farms to see the difference that breed and diet can make. This really is the craft meat revolution.