Announcing

GROUND Burger kit

Redefining impact of the beef burger with a new brand from The Ethical Butcher

The ultimate indulgent assemble at home Burger and fries kit for 4 people

PRE ORDER! Delivery every Friday

GROUND is a new brand by The Ethical Butcher which has set out to redefine impact of the burger and fries meal. We started with the pattie which is from the same farms as The Ethical Butcher and is only 100% pasture raised and PFLA certified beef.

#greenredmeat

Environment

Apart from the burger itself we have considered the impact of every other part of the meal. We use Mellow Yellow carbon neutral rapeseed oil for the bacconaise and to cook the fries, the pickles are from seasonal waste vegetables. We use British grown chillies and PFLA organic cheese making a very low carbon footprint.

Taste

The burger meal has been developed over many months of testing to give a lip smackingly indulgent combination of flavours with subtle changes over the seasons as we use locally sourced veg for the pickles and our incredible seaweed seasoning on the fries.

Assemble at home kit

Our cook at home kits is minimum fuss and maximum taste. Simply oven cook the fries, cook the burgers, toast the buns and assemble and indulgent meal for 4 people.

Coming soon

Home kits

Indulgent home assemble burger and fries kit for 4 people, simple to prepare, maximum taste!

Pre Order now!

WHAT’S INCLUDED IN THE BOX

GROUND BEEF PATTIES
100% beef from cows raised on regenerative agriculture farms. They sequester more carbon then they emit. 

BRIOCHE BUNS
From Paul Rhodes bakery in Greenwich, London. Baked to order with British ingredients. 

CONFIT CHILLIES
Chillies grown in Cornwall, pre-cooked in butter from Grass-fed cows. 
Don’t worry they are mild.

SEASONAL PICKLES
Whatever veg is in season, in our signature pickling liquor.
This time we have Tundra Cabbage from Kent and Yorkshire Rhubarb, (nice and sharp so watch out!)

CHEDDAR CHEESE
The only Pasture Fed for Life Certified PFLA cheese around. 

BACONNAISE
Made with Regenerative agriculture eggs, Carbon neutral oil and Smoked bacon from The Ethical Butcher. 

CHIPS
Pierre Koffmann’s potatoes are grown in England. Part cooked in Mellow Yellow Rapeseed oil from a family farm in Northamptonshire. It has 10x more omega 3 and is rich in Vit E.

SEAWEED SALT
Maldon salt mixed with Mara Seaweed from Scotland. Seaweed is one of the world’s most sustainable foods as it requires no soil or freshwater to grow.

PRE ORDER NOW!